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| Newsletter May 2005 | |||||||||||||||||||||||||
![]() Welcome to the very first edition of our new Social Change Online Newsletter. We hope you find it informative and useful and very much look forward to any feedback you may have. In particular, I'd like to draw your attention to our upcoming event to launch our all new AIMS4 Content Management System. Hope to see you there. Sean Kidney, CEO In this Issue:
Feature: 68 Councils Online with the Local-e Project
The Local-e project has provided 68 rural and regional NSW Councils with a sophisticated website in Australia's biggest local government internet project. The Local-E project came about in an effort to address the problem of rural Councils lagging behind metropolitan Councils in the use of internet based services, despite growing community needs and expectations. Rural Councils did not have the funds to maintain a static website and their communities were frustrated with difficulties and time delays in obtaining information. learn more about this project's success.
Case Study
The Liquor Hospitality & Miscellaneous Union ("LHMU") has 130,000 members from many sectors including child care workers, security guards, cleaners, and hotel workers. LHMU has had an AIMS-powered website for over 6 years and uses its Campaigning Module to stunning effect, most recently with their massively successful Pink Salt Campaign.
The "My Restaurant Rules" contestant, Pink Salt, tried to force their staff onto individual employment contracts instead of paying the agreed award. In response, the LHMU co-ordinated an email and Google campaign which resulted in 1,200 emails to the restaurant, and 135,000 appearances of their Google sponsored advertisement with 2,000 click throughs to the LHMU site.
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© 2005 Social Change Online 248 Johnston Street, Annandale, NSW 2038 Locked Bag 199, Annandale, NSW 2038 PH: (02) 9692 5100 FAX: (02) 9692 5192 EMAIL: info@socialchange.net.au Last Modified: Tuesday, 15-Nov-2005 19:51:47 EST This page: http://online.socialchange.net.au/newsletter/archive/200505.html |