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Web Writing that Works Workshop: Program
This 1 day workshop specifically designed for community, government and union workers includes:
- practical individual and group exercises throughout the day. Participants are encouraged to bring along their own project copy for exercises.
- a course handbook
- Lunch, morning and afternoon teas
Course program
| Time |
Topic |
| 8.30am - 9am |
Welcome & registration |
| 9am - 10.30am |
- How writing for the web is different to other mediums
- How users behave & read online
- Putting web writing principles into action
- Writing effective summaries/blurbs
- Hyperlinking do's and don'ts
|
| 10.30 - 10.45am |
Morning tea
|
| 10.45am-12.30pm |
- Search engine writing tips
- Creating quality content that kicks
- Tips for converting print copy into Web copy
- Incorporating 'brand' and projecting your own voice.
|
| 12.30-1.30pm |
Lunch
|
| 1.30 - 3pm |
- How to create e-newsletters and emails that don't get deleted
- Executing effective online marketing campaigns
|
| 3 - 3.15pm |
Afternoon tea |
| 3.15 - 4.30pm |
- Website spotlight - get your own website critiqued by the course leader and the group.
- Discussion and action plan - put what you've learnt into action!
|
| 4.30pm |
Close |
For more details and to register: call (02) 9692 5100, or email info@socialchange.net.au
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