Understanding Your Web Statistics

How can you measure the success of your online web strategies? Website statistics can provide a vast wealth of information about the performance of your website. For example they can tell you:

• How many times a particular page has been viewed?

• What are your most popular pages?

• Who is directing traffic to your site?

• How effective your website is

Users of the AIMS Content Management System have access to The Webalizer, a web server log file analysis program. The Webalizer produces highly detailed, easily configurable usage reports in HTML format, for viewing with a standard web browser.

The Webalizer produces highly detailed statistics which can be broken down by year, month, day and hour. Each monthly report contains statistics of overall usage, usage by day and hour, usage by visiting sites, URL's, user agents (browser), referrers, pages and visit totals, entry and exit pages totals, search string analysis, and much more.

Your web statistics are accessed through the AIMS Maintain environment. Once in the Webalizer, simply click on any month to see a comprehensive breakdown.

Need more help?

• For The Webalizer's definitions of Hits, Files, Pages and Visits, go to their help page at http://www.mrunix.net/webalizer/webalizer_help.html

• Social Change Online can assist you with an in-depth analysis of your site's statistics. For more information please contact Social Change Online on (02) 9691 5100 or info@socialchange.net.au.