Micro-sites for specific issues and campaigns

If you are running a special campaign you may want to consider directing people to a special page on your site set up specifically for a particular issue or appeal.

These special pages are sometimes known as "micro-sites" or "landing pages". They operate a bit like a mini website and can be set-up and removed relatively easily at short notice. Interested people are directed to the micro-site from mailings, e-newsletters, media stories or advertisements.

The advantages of a micro-site are:

• it provides an offer or call-to-action on a specific issue through a concise focused presentation

• it places fewer obstacles in the way of someone's decision to act

• it doesn't risk distracting the supporter with general material on your main site or home page. Confusing a site visitor who has come to your site from a specific appeal increases the chance that he or she will abandon the process.

Always remember to provide easy navigation to your main site from any micro-site.

For information about setting up a micro-site, contact Sean Kidney at Social Change Online on (02) 9692 5100 or sean@socialchange.net.au